the science of nothing

the science of nothing

The traditional approach to hunting has been to smell, sound or appear as something familiar to prey - through cover scents, calls and camouflage patterns of sticks and leaves. GORE™ OPTIFADE™ Concealment is the first concealment system designed around animal vision and not human eyesight. Unlike mimicry camouflage, GORE™ OPTIFADE™ Concealment prevents your prey from recognizing you as a predator – even if detected – making you NOTHING in their eyes.

Macro vs. Micro

Stalking predators, like tigers, have a macro pattern of stripes that break up their body symmetry as they chase prey. Ambush predators, like spotted leopards, utilize micro patterns that enable them to blend into the background while poised to attack. GORE™ OPTIFADE™ Concealment incorporates the micro and macro patterns of the animal kingdom to help make hunters unrecognizable as predators, even when detected.

The Open Country pattern uses the larger neutral areas of the pattern-the macro-pattern-more critical to concealment at greater engagement ranges.

The Elevated II pattern uses “Vertical Effect Compensation,” making the micro-pattern more critical. Why? The vertical effect of trees makes it easier for ungulate prey to detect a hunter. With the new Elevated II pattern, Gore has optimized the contrast through shading and colorization to account for how ungulates see when they look up in a wooded environment.

In layman’s terms, it’s why a wine stain shows up more readily on a striped shirt than on a paisley one (See Figure 1). And it’s why the Elevated II pattern vanishes into the forest canopy.

how ungulates see

ungulate How Ungulate
vision works

The world of the backcountry hunter is defined by stark contrasts - bright sky, dark leaves and branches - and by the vertical lines of trees. These lines make it easier for whitetail deer and other ungulate prey to detect the hunter’s presence.

Ungulate eye placement is designed for an extremely wide field of view and a quick scan of the horizon for potential threats. The trade-off is diminished visual acuity. While we see 20/20, an ungulate sees around 20/40, making deer vision slightly blurrier than ours.

While humans have a full range of color vision, ungulates lack the receptors for red tones, viewing the world in shades of yellow, blue, and grey.

Bottom line: Ungulates suffer from red-green colorblindness.

The human's field of view is 120°. The ungulate's field of view is 280° and a simple turn of the head expands its view to 360°.

Bottom line: Ungulates have a wider field of vision.

how waterfowl see

how waterfowl see How Waterfowl
vision works

Waterfowl hunting is done in a high contrast environment. Skylight from the horizon or light reflected from the water surface will shine through gaps in rushes, creating concentrated light spots.

Waterfowl have a large, almost panoramic, field of vision.

Their visual acuity is very good for an animal, though not superior to human acuity. However, they have low contrast sensitivity – an inability to see “edges” very clearly – and relatively poor depth perception.

Waterfowl have a fourth photo-receptor that allows them to see some colors that humans cannot see.

Because birds are overhead and in motion, and not viewing the hunter horizontally, the macro pattern in GORE OPTIFADE Waterfowl is more vertical than it is in patterns designed for ground prey.

Our scientific approach

At every step, from research through design and manufacturing, we ensure that our products are best in class – every time, everywhere. In testing facilities like our Rain Room and Climate Chamber, we pummel host Curt Dousett with rain, freeze him like an ice cube and scare him half out of his wits. Why conduct a relentless battery of tests? To ensure that every product we build meets your exacting expectations for durability, waterproofness, breathability and comfort. Watch Discovery Channel's Hazard Pay host Curt Dousett show you exactly how GORE™ OPTIFADE™ Concealment technology works in our webisode series, The Science of Nothing.

The Science of Nothing  |  Episode 1

GORE™ employs the most rigorous scientific validation possible to ensure their "Guaranteed To Keep You Dry®" promise and other product claims consistently deliver to the consumer.

The Science of Nothing  |  Episode 2

GORE™ assembles the leaders in concealment technology, apparel design and hunting as it finalizes development on a new category of hunting gear and apparel.

The Science of Nothing  |  Episode 3

Jay Neitz of the Wisconsin College of Medicine gives us an in-depth look at how deer and other ungulates view the world around them.

The Science of Nothing  |  Episode 4

Forest environments like those typically encountered by whitetail deer hunters present a unique set of concealment requirements.



W. L. Gore & Associates has a long history of creating scientifically sound innovations that give our customers the edge. Meet the experts behind our technology.
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