In The News

Outdoor Life honors 25 people who have changed the face of hunting and fishing, including the creators of GORE® OPTIFADE® Concealment, Brad Yeomans & David Dillon of W.L. Gore.

Ever wonder what else hunters do besides hunt?

Digital camouflage is revolutionizing the way deer don’t see hunters.

Take a look at how to become invisible in the Rocky Mountains and other U.S. regions.

Bowhunting World provides a glimpse into how Gore mixes science and technology to enter the world of camouflage.

In the September 2009 issue of Popular Science magazine, editors designated the Sitka® Coldfront Jacket with GORE® OPTIFADE® Concealment as a “Must Have Product.”

The Fishing & Hunting Journal takes a closer look into deer vision and the science that helped Gore create its new GORE® OPTIFADE® Concealment.

The Journal of Texas Trophy Hunters selects Sitka’s 2009 hunting gear, featuring GORE® OPTIFADE® Concealment, as a “must-have” for the September/October 2009 issue.

ESPN the Magazine takes a look at deer vision and how GORE® OPTIFADE® Concealment works to break up the symmetry of a hunter’s body.

“Everybody knows camo has been done from the viewpoint of the consumer, Hart said. “The concept of creating a concealment technology from the deer’s viewpoint, in hindsight, seems so obvious. An overwhelming number of our consumers come up and it’s like the light goes on and they say, ‘that makes a lot of sense.’”