Newsweek.com - Run, Bambi, Run! Run Like the Wind!

Hunters have been able to choose from a bewildering array of gadgets at sporting goods stores and online for years. But this season saw the introduction of a new product that might arguably make the biggest impact on hunting since the gun. It's a new "visual concealment technology" by W. L. Gore & Associates called OPTIFADE, or in other words, digital high-tech camouflage.

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