Bowhunting World – The Science of Blending In

“We didn’t start by wanting to be in the camouflage business,” says David Dillon, hunting category leader at W. L. Gore & Associates (makers of GORE-TEX®). “We uncovered the science of how animals see, then got into the camo business.” Most camouflage patterns are mimicry patterns, using tree branches, leaves, grasses, etc., to help blend the hunter into his surroundings. Gore’s new pattern, OPTIFADE® Concealment, works differently.