Fishing & Hunting Journal – Camouflage Meets Science

Taking a step into the world of camouflage, or more accordingly deception, is outdoor heavyweight W.L. Gore. Most hunters know of Gore because of their breathable rain clothing GORE-TEX®. Gore decided to use a research/science based approach to see if they could come up with a new type of concealment for hunters, not one that simply made you look like your surroundings, but one that could fool an animals eyes into thinking you are nothing.