Deer Vision
Get an in-depth look at how deer and other ungulates view the world.
W. L. Gore teamed up with Dr. Jay Neitz, an animal vision expert at the University of Washington Medical School in Seattle, to determine exactly how deer and other hoofed animals see, both spatially and colorimetrically.
His research indicates that ungulate eye placement is designed for an extremely wide field of view – nearly 280º – and a quick scan of the horizon for potential threats. The trade-off is diminished visual acuity.
- While we see 20/20, an ungulate sees around 20/40, making deer vision slightly blurrier than ours.
- While humans have a full range of color vision, ungulates lack the receptors for tones in the red spectrum, viewing the world in shades of yellow, blue and gray.
Armed with this knowledge, W. L. Gore worked with concealment experts to make GORE™ OPTIFADE™ Concealment invisible to the eyes of your prey.